Black stylized flame icon with a sharp tip and curved base.
Get in touch
White plus sign icon inside a rounded square with a teal outline.
MY  |  HK  |  JP
Supporting Global eComm
 Brands in Japan
We offer carefully refined strategies developed through our own experience in the Japanese market.

姿
Traditional Japanese woman in a colorful kimono holding a fan, with cherry blossoms in the background.Aerial view of pedestrians crossing a street with black and white zebra stripes, many holding umbrellas in various colors like pink, yellow, blue, and white on a rainy day.Branch of pink cherry blossoms against a soft pink background.Vertical neon sign glowing pink with the word 'NEON' and Asian-style characters on a transparent panel against a window.
Animated black circular logo with a bold X shape in the center and Japanese text appearing horizontally across it.
Snow-covered mountain peak against a clear blue sky with wisps of clouds near the summit.
Animated character with large yellow glasses reflecting a fiery scene, adjusting the glasses on their face.
Japanese macaque with red face sitting in hot spring water against a blurred gray background.
Traditional Japanese woman in a colorful kimono holding a fan, with cherry blossoms in the background.Aerial view of pedestrians crossing a street with black and white zebra stripes, many holding umbrellas in various colors like pink, yellow, blue, and white on a rainy day.Branch of pink cherry blossoms against a soft pink background.Vertical neon sign glowing pink with the word 'NEON' and Asian-style characters on a transparent panel against a window.
Animated black circular logo with a bold X shape in the center and Japanese text appearing horizontally across it.
Snow-covered mountain peak against a clear blue sky with wisps of clouds near the summit.
Animated character with large yellow glasses reflecting a fiery scene, adjusting the glasses on their face.
Japanese macaque with red face sitting in hot spring water against a blurred gray background.
Our Approach
Entering the Japanese market requires patience, attention to detail, and understanding cultural nuances. We provide thoughtful, data-driven marketing support built upon practical experience and ongoing learning.

Unlike many agencies, we have firsthand experience operating eCommerce stores in Japan. This helps us understand the challenges and opportunities from both operator and client perspectives.

++
Services
進出
_001
Market Entry Planning
Assessment of market fit, demand, and competitive context to support informed entry into Japan.
現地
_002
Brand & Website Localisation
Careful adaptation of brand messaging, design, and user experience for Japanese consumers.
運用
_003
Performance Marketing
Management of paid advertising across relevant Japanese platforms, with a focus on efficiency and consistency.
改善
_004
Conversion Optimization
Incremental improvements to user journeys, checkout flows, and trust elements to support sustainable conversion growth.
継続
_005
Customer Retention
Development of communication and retention systems that encourage repeat purchases and long-term engagement.
支援
_006
Operational Support
Guidance on fulfillment, customer service, and platform selection to support reliable day-to-day operations in Japan.
Our Philosophy
We believe in steady, sustainable growth founded on trust and respect—for our clients, their customers, and the market. We take a collaborative, long-term approach and avoid quick fixes or aggressive tactics.

++
Our Sandboxes
修行
Our internal eCommerce shop functions as a sandbox for testing and refinement.Strategies are reviewed and updated regularly to reflect changes in the Japanese market before being applied to client projects.
We maintain and operate our own internal eCommerce shop in Japan, which serves as a practical environment for ongoing testing and refinement.

This sandbox allows us to observe changes in consumer behavior, platform dynamics, and performance trends as they occur. Strategies are first evaluated and adjusted within this environment before being applied to client work.

This process helps ensure that our recommendations remain current, considered, and grounded in real conditions.
Minimalist pink-themed arrangement including a white diffuser releasing vapor, a beige pillow on stacked transparent organizers, a small white speaker, pens in a holder, a notebook, and a round clock.Kyura logo with a stylized house icon above the text and Japanese characters below.
KYURA
_general store
Five collectible figures displayed on white cylindrical platforms, including a lit castle model, Optimus Prime, Mickey Mouse, Goku, and a brown-armored anime warrior.White text logo reading 'TOY LAB' in bold uppercase letters with Japanese characters トイラボ beneath it on a transparent background.
TOY LAB
_collectables
Arranged white and beige tech and beauty products including Stanley tumbler, skincare bottles, beige headphones, pink bear-shaped item, white projector, and green pouch on white platforms.The text logo 'J-VIBE' in bold, uppercase white letters with a small white dot above the letter E on a transparent background.
J-VIBE
_viral & trending items
For brands considering Japan,
We welcome a conversation.
¥ 300M+
Aggregate monthly sales across client brands in Japan
95%
Client satisfaction across delivered engagements
7+
Years supporting eComm initiatives in Japan
10+
Brands introduced to Japan through our process
Insights
See more
Black right-pointing arrow icon on a transparent background.
Two snow-covered vending machines, one red Coca-Cola and one blue, standing side by side in a snowy landscape with trees and fields in the background.
Dec 17, 2025
Entering the Japanese Market: Common Considerations for eCommerce Brands
Seven birds flying in formation against a pink and blue gradient sky.
Nov 03, 2025
Why Localization in Japan Goes Beyond Translation
Sun setting or rising over white sand dunes with reflective water pools under a pastel pink and purple sky.
Oct 27, 2025
Using Internal Operations to Stay Aligned with Market Changes